Tips for Choosing an Interactive Video Platform


Any company that hopes to make any sort of impact in the market today must include video in their marketing strategy. Video is the most popular type of content available today.

With so much video content available today, companies are looking for something to make their content unique and increase engagement. It has given rise to interactive video. This type of video provides the viewer with more control over what they view. It is an excellent way to deepen engagement with your audience.

Creating an interactive video can be a complicated and expensive process. Fortunately, various platforms offer this technology at an affordable price. They make it easier and faster to create content. If you’re looking for a platform to create interactive video content, consider the following tips.

1.       Choose a platform with capabilities that support your strategy:

What do you hope to achieve through the interactive video? Does the platform offer capabilities that will help you meet your goal?

For example, if you want to provide content that branches in different directions based on facial emotion analysis, you would need a platform that offers facial expression recognition capabilities. You would, therefore, need to inquire from the platform whether these capabilities are available upfront. Ensuring that the platform has the functionality you need will save you a lot of time and effort down the road.
facial analysis AI HTML 5 SDK

2.       Easy to Use:

Creating interactive content can be quite complicated. Many companies don’t have the technical skills or know-how to create this content. It is, therefore, advisable to choose a platform that is easy to use. It ensures that you don’t have to hire an expert, thus keeping your expenses low. It also helps you to create content quickly when needed.

For example, if you’re looking for a platform with facial recognition capabilities, you should look for a platform with a face recognition SDK that is easy to use.

Choosing the right interactive video platform will make a big difference in how you reach your audience. Use the two tips above to make an informed choice.

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