MorphCast

It is reasonable to expect more possibilities for reaching a larger number of people in this digital age, where nearly endless video content is available at the push of a button. However, when it comes to interacting with consumers in today's world of information and technology, the vast majority of marketers continue to fight an uphill battle. Encouragement of internet users to perform the appropriate action appears to be a challenging difficulty to solve due to the fact that the way in which they consume video is always changing. It should come as no surprise that advertisers are constantly on the lookout for new and imaginative ways to engage with their clients and persuade them to purchase their products. Consequently, they are able to progress further down the sales funnel as a result of their actions. In this blog, you will learn the value of creating interactive videos for a business to attract customers and increase revenue. Boost Brand Value Before you can proceed with...

Audience analytics is important for content creators. It is also important for product developers and service providers. With the right data, you can measure the success of your content, products or services. This provides creators with the opportunity to determine the best way to meet their audience’s needs. They can create products or content and offer services that fill gaps or improve on what they already offer to meet their audience’s needs more completely. The Power of Facial Expression Analysis Face analysis is emerging as one of the most powerful tools in audience analysis. Unlike other data collection tools, facial expression analysis tools collect data in real time. Real time emotion recognition software therefore provides more accurate data. It is also free of bias that may occur during interactions between interviewers and respondents. This technology also makes it possible to collect data from a large sample size. Hundreds of thousands or even millions of customers c...

It sounds like science fiction, but it's not. An employer can now analyze a candidate's facial expressions and measure traits such as integrity, passion, etc. And now, thanks to technology, this process is automated. Recruiters are using emotional AI to determine a candidate's suitability for a particular role. How Does Facial Recognition Apply in Hiring? One upside about emotional AI in recruiting is that it goes against bias when selecting talent. Personality Screening Emotion recognition is quite effective during personality screening and helps measure nervous, interested, calm, or optimistic traits. The technology uses facial emotion recognition to measure facial expressions such as jaw or mouth movement and eye shifts to detect if a candidate is truthful in their responses during the interview. This recruitment method helps eliminate bias, allowing recruitment of top talent. Some of the renowned employers using this technology include Unilever, Dunkin Donuts, ...

Advancements in information technology have changed consumer perceptions. Consumers are becoming savvier with every passing year. Direct or gimmicky sales pitch no longer work as effectively as they used to. The large volume of content available to consumers today has also made it harder to reach audiences. It is therefore not surprising that the brands are moving towards increased levels of personalized content in order to grab and keep the attention of audiences.  What Is Content Personalization?  If your brand wants to make an impact in the market, it is important to invest in content personalization. This involves the delivery of targeted content to audiences based on a specified set of criteria. Personalized content today is dynamic. This type of content updates or changes in real-time to present the viewer with content that is tailored to their needs or preferences. This dynamic content gives marketers the opportunity to provide audiences with a more personalized experie...