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Showing posts from May, 2021

The Rise of Personalized Marketing

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Advancements in information technology have changed consumer perceptions. Consumers are becoming savvier with every passing year. Direct or gimmicky sales pitch no longer work as effectively as they used to. The large volume of content available to consumers today has also made it harder to reach audiences. It is therefore not surprising that the brands are moving towards increased levels of personalized content in order to grab and keep the attention of audiences.  What Is Content Personalization?  If your brand wants to make an impact in the market, it is important to invest in content personalization. This involves the delivery of targeted content to audiences based on a specified set of criteria. Personalized content today is dynamic. This type of content updates or changes in real-time to present the viewer with content that is tailored to their needs or preferences. This dynamic content gives marketers the opportunity to provide audiences with a more personalized experie...

Would You Rather Find The Content You Love Or Get Suggested Automatically?

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Does it sound like the game "would you rather" then don'tdon't get confused? It's not a game but a serious question. Most of us search for content that we prefer to watch, but what if software recommends you the content you want to watch? Isn'tIsn't that interesting. By the way, morphcast has been providing the best  interactive video software   since 1993. And now, after two decades, we know why we need it. The software helps to recommend to you the videos which you would prefer to watch. Wait! There Is More If you are an HR and often take interviews over a video call, this software is for you. While on a video call, this software would help you identify whether the person is confident or nervous. Though experienced recruiters can easily identify it, the software makes it easy for you. The   emotion recognition SDK  works like magic and tells you about whether the person is nervous or confident enough. The software also identifies some characteristics...