The Rise of Personalized Marketing
Advancements in information technology have changed consumer perceptions. Consumers are becoming savvier with every passing year. Direct or gimmicky sales pitch no longer work as effectively as they used to. The large volume of content available to consumers today has also made it harder to reach audiences. It is therefore not surprising that the brands are moving towards increased levels of personalized content in order to grab and keep the attention of audiences. What Is Content Personalization? If your brand wants to make an impact in the market, it is important to invest in content personalization. This involves the delivery of targeted content to audiences based on a specified set of criteria. Personalized content today is dynamic. This type of content updates or changes in real-time to present the viewer with content that is tailored to their needs or preferences. This dynamic content gives marketers the opportunity to provide audiences with a more personalized experie...