The Rise of Personalized Marketing


Advancements in information technology have changed consumer perceptions. Consumers are becoming savvier with every passing year. Direct or gimmicky sales pitch no longer work as effectively as they used to. The large volume of content available to consumers today has also made it harder to reach audiences. It is therefore not surprising that the brands are moving towards increased levels of personalized content in order to grab and keep the attention of audiences. 

What Is Content Personalization? 

If your brand wants to make an impact in the market, it is important to invest in content personalization. This involves the delivery of targeted content to audiences based on a specified set of criteria. Personalized content today is dynamic. This type of content updates or changes in real-time to present the viewer with content that is tailored to their needs or preferences. This dynamic content gives marketers the opportunity to provide audiences with a more personalized experience. 

The Rise Of Interactive Video:

Interactive video is a great example of personalized content. This type of content involves the use of interactive video software that allows for video content to change based on specified criteria. Video content follows different paths to display content based on information gathered from the viewer. For example, the content presented to a person in their teens will be different from the one presented to a middle-aged viewer. 

Interactive video platforms offer different levels of capability. This affects the outcome and performance of the video. For example, using a platform that integrates face expression recognition allows for the video content to change based on the viewer’s emotional reaction to the content. This allows for a more accurate presentation of content. The content also changes without any effort from the viewer. 

Personalized content is the future of digital marketing. If your brand hasn’t invested in personalized content, now is the right time to get started. 


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