How Emotion Recognition Can Improve Your Video Marketing

Video has emerged as the most powerful tool for marketing. However, this doesn’t mean that any video will get you the results you’re hoping for. Billions of hours of video are uploaded to the internet every day. With so much content available to audiences, it can be difficult getting the attention you want. In addition, studies indicate that the concentration spans of the average person are becoming shorter. Even if you’re able to capture the attention of your target audience, you will still have to face the challenge of keeping it engaged long enough to convey your message. Marketers also face the challenge of moving their audiences to action. While getting as many views as possible is great, it is even better to get your audience to actually take action.

Emotion recognition software is emerging as a solution to many of the challenges that video marketing in this age presents. Videos powered by emotion recognition AI software have the potential to help advertisers and marketers create videos that are more engaging, personalized and relevant to their audiences. Here’s how facial emotion recognition can help improve your video marketing campaign.

Determine What Content Your Audience Prefers

One of the most important steps to take in designing a marketing campaign is learning more about your audience. When it comes to video marketing, you must determine what kind of content your audience likes. You have to know what type of content generates the strongest negative or positive response. This data will help you design content that will evoke a strong emotional response from your audience.

Market surveys and other traditional tools can provide helpful data but aren’t as accurate as face emotion recognition software. Integrating a Javascript Face API into video content will provide you with real time data on the reaction of your audience to content. You will be better able to determine the reaction your audience had to content and predict its response to content that you develop.

Reduce the Time Needed to Deploy Your Video Campaigns

Timeliness is important for an effective marketing campaign. You have to be able to provide your audience with what it wants when it need its. You must be able to adjust and adapt to the changing landscape in order to remain relevant to your audience and avoid losing out to the competition.

When you employ a face emotion recognition solution, data is collected, processed and generated in real time. You’ll gather information faster and take action quicker. Understanding exactly what your audience wants and where you can improve will ensure that you can present your audience with better content much quicker.

Provide Audiences with A Personalized Experience

You’ve probably heard it said many times before, consumers today no longer rely on information to make decisions. They rely more on their emotions. In order for an advertising campaign to be effective, it must appeal to the emotions of the audience.

Interactive video offers you the opportunity to provide your audience with a personalized experience. Morphcast's interactive video maker takes it a step further by integrating emotion recognition software. The software recognizes the emotions of the viewer. Display of content therefore bases on the viewer’s emotional response. This allows you to provide a personalized experience that will keep your audience engaged for longer.

Emotion recognition is taking video marketing to a whole new level. With these solutions you can gain insights about your potential advertisements faster. You can improve your campaigns and provide your audience with exactly what they want. Take advantage of emotion recognition solutions from Morphcast to realize the full potential of your marketing campaign.